Shopping 

The shop-till-you-drop frenzy of Oxford, Regent and Bond Street gives way to a calmer more leisurely experience in Mayfair. An inspiring mix of niche and luxury fashion brands come together in this quiet, beautiful village enclave.

Click here for The Directory of shops, restaurants and amenities.

Hot on the heels of Marc Jacobs, Mayfair has attracted the likes of Balenciaga, Christian Louboutin, Jenny Packham, perfumer Annick Goutal, Harry’s of London, Lanvin, beauty brand Aesop and the first Browns shoe shop over the course of the past two years, establishing the area as a key location for all serious shoppers.  New and edgy brands co-exist alongside some of the more traditional names of Purdey, Thomas Goode, Jo Hansford, Hayward, Alfred Dunhill and Nicky Clarke. Whether its cutting-edge fashion or traditional craftsmanship, Mayfair has something for everyone.

Newcomers to the area include Stephen Webster (creative director of Garrard and three-time winner of the coveted British Luxury Jeweller of the Year title) and his brilliant Mount Street store and Wunderkind, the London flagship of German designer Wolfgang Joop. Others include Goyard, Gripoix and iconic Carolina Herrara further endorsing Mayfair’s unrivalled fashion credentials and stylish reputation.