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Donna Ida

40 Elizabeth Street, SW1W 9NZ

+44 (0)207 730 4554

Jean Queen Donna Ida Thornton is the curator of the modern wardrobe with three eponymous boutiques, an online store and lifestyle brand IDA; a collection of high-waisted denim and luxurious separates. Born and raised in Sydney, Australia, Donna Ida Thornton moved to the UK in 1999 for a career in marketing when she spotted a gap in the market. While out shopping one day Donna realised she couldn’t find anywhere to buy jeans that she felt truly comfortable in. Department stores had a great selection but she couldn't get the service she needed. So when a friend suggested that Donna should open a boutique that just sold jeans, she did exactly that. The boutiques stock a roll call of the latest and most sought after denim brands in sizes 23-34 forming the basis of every wardrobe from J Brand, IDA, FRAME Denim, Goldsign, James Jeans, Mother Denim and Current/Elliott. Donna Ida completes the modern wardrobe with a selection of tops from Joie, Equipment, Emma Cook, Markus Lupfer, Leon & Harper, Wildfox, Simeon Farrar and Band of Outsiders. Finish off the Donna Ida look with handbags from Sophie Hulme, Sheriff and Cherry sunglasses, scarves from Becksonderguaard and VPL free thongs from New York lingerie brand Hanky Panky.

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