Mayfair, top spot on the Monopoly board, epitomises that smart, fashionable flavour that is so uniquely London, where chic boutiques stand alongside some of the capital’s most prestigious hotels. Its location couldn’t be more central – just a few minutes’ stroll south of Oxford Street, north of Piccadilly or east of an expansive Hyde Park. But in Mayfair, the frenetic city rush is quickly forgotten. It’s a world of colourful window boxes and freshly mowed lawns, of street-side coffee shops and pristine community squares. Much as Mayfair makes headlines for its shopping and dining, it’s also a place to live, with an intimate clutch of streets and an unhurried, welcoming atmosphere.
Mayfair has a classical sensibility and an illustrious history, but it also embraces change – continually evolving and modernising, welcoming new residents and tenants. Watchmakers Bremont and Parmigiani have both opened debut London flagships in the past two years, while Corbin and King will soon cut the ribbon on The Beaumont, the first hotel venture for the acclaimed restaurateurs, in a beautiful location overlooking the recently refurbished Brown Hart Gardens.
Whether you’re dining on oysters at Scott’s, enjoying a pint of ale at the age-old Audley pub or simply enjoying the sunlight in Grosvenor Square, in Mayfair, the sense of being in one of the most vibrant cities in the world is palpable.