Rifles, Rocks and Red Soles

A time-honoured riflemaker to the royal family opposite a rock-and-roll
celebrity jeweller: shopping in Mayfair is a lively blend of old and new.
At one end of the spectrum is luxury goods company William & Son, stocking traditional fineries such as handcrafted guns and rifles, cashmere-lined leather gloves and wooden walking sticks. At the other sits jeweller Stephen Webster, whose diamond- and opal-encrusted skulls or spiders are courageously contemporary.
Fashion has played a vital role in forming the distinctive character of modern Mayfair, and since a pioneering Marc Jacobs lifted the veil on his Mount Street boutique in 2007, other designers have followed suit. 
Jackets by Lanvin, red-soled shoes by Louboutin and exquisite gowns by Jenny Packham: today’s Mayfair is a temple to all things luxury. International luminaries are joined by niche names, too, including costume jeweller Gripoix and the ever-imaginative shoe designer Nicholas Kirkwood.
Once you’ve had your fill of fashion, you’ll find that Mayfair’s streets have plenty more to offer, from furniture at Vitsoe to rare wines at Hedonism, and from fine art at Sadie Coles HQ to perfect pastries at Pure Waffle.