From 2nd–14th July, artist of the moment Luke Edward Hall launched his latest collection of clothes in a Motcomb Street pop-up shop. The collection is a collaboration with American clothing brand Rowing Blazers, and include oxford shirts, rugby shirts, caps and ties. The shop doubled up as a working studio too, where guests had the chance to see him in action, and meet him.
Luke is a London-based interior designer and artist who uses his illustrative prowess to inspire fabrics and ceramic. He studied menswear fashion design at Central Saint Martins, and while he was there began to sell antiques online. When he graduated, he worked for an interior designer, Ben Pentreath. Three years later, in 2015, he opened his own studio.
The shop in Motcomb Street, named Hot July, featured his latest illustrations and pieces from his collaborations with Rowing Blazers, and furniture and accessories business, The Lacquer Company. It offered a curated selection of Luke’s designs with his distinctive fun illustrative style.
Part of a larger partnership with Motcomb Street, Luke is bringing his signature illustrations and designs to life across the street for six months. It is the second in a series of artist and brand collaborations planned for Motcomb Street in 2017 to 2019; the first being a Christmas installation shop with fashion label Shrimps last year.
Motcomb Street is one of London’s hidden retail gems. Recently pedestrianised, it’s home to an eclectic range of shops, such as Christian Louboutin, Ottolenghi and Rococo Chocolates.
Luke says Motcomb Street was the perfect location for Hot July because of its “unique mix of interesting shops and restaurants and its marvellous architectural details”, and he hopes that he’ll be “able to capture the street’s magic in my drawings for Grosvenor throughout my collaboration”.