Following a hugely successful event last year, Grosvenor will once again be hosting Belgravia in Bloom – a six day floral festival in Belgravia from 22-27 May, to coincide with the Royal Horticultural Society (RHS) Chelsea Flower Show in central London. We are pleased to announce that the theme for this year will be Children’s Books.

Belgravia in Bloom will be open to the public and Grosvenor will be producing a walking guide, which will be distributed to residents & businesses in the area.

Businesses and residents are invited to participate by decorating their shop fronts, windows and front doors with floral displays inspired by the children’s books theme. Think Harry Potter, James and the Giant Peach, The Magic Faraway Tree, Where the Wild Things Are...the list goes on.

Grosvenor will be running a competition to award those with the best floral displays, so we look forward to receiving your entries. For more information, or to participate, please email Sophie Calderbank at Grosvenor.



To get involved in Belgravia in Bloom, simply decorate your front door or property entrance with seasonal floral displays. Awards will be handed out to the best residential property.

Click here to read about Grosvenor's tips & tricks for making your house stand out from the crowd during Belgravia in Bloom. 


The windows in Belgravia's favourite shopping destinations will come alive to celebrate children's books for Belgravia in Bloom.

Vote on social media for your favourite window using the hashtag #Belgraviainbloom